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Dynamic email marketing material revealing different products to various subscribersPredictive recommendations suggesting items before customers searchAutomated projects set off by specific behavioral signalsReal-time spending plan allocation to the best-performing creative and audiencesThe structure requires robust first-party information collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The benefit showed up quickly: brand name awareness and favorability climbed up around 9%, and purchase intent jumped nearly 19%, outperforming normal project standards.
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