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Dynamic email marketing content showing various items to different subscribersPredictive suggestions recommending items before customers searchAutomated projects triggered by specific behavioral signalsReal-time spending plan allotment to the best-performing creative and audiencesThe structure requires robust first-party data collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The reward showed up fast: brand name awareness and favorability climbed up around 9%, and purchase intent jumped nearly 19%, surpassing normal project norms.
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