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Dynamic e-mail marketing content revealing various items to various subscribersPredictive recommendations suggesting products before clients searchAutomated campaigns set off by particular behavioral signalsReal-time spending plan allowance to the best-performing creative and audiencesThe structure requires robust first-party information collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The benefit showed up quick: brand awareness and favorability climbed up around 9%, and purchase intent jumped almost 19%, outperforming typical campaign standards.
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